Midsummer Escape
A Midsummer Daydream, Served at Lunch
A spring-inspired bottomless lunch experience for Crossroads Hotel, reimagining the magic of A Midsummer Night’s Dream through a whimsical floral setting, Mediterranean share plates and refreshing spritzes.
Project Scope:
Concept Development | Creative Direction | Venue Theming & Styling | Menu Design | Signage | Campaign Rollout
Midsummer Escape was developed as a seasonal bottomless lunch experience for Crossroads Hotel, building on the success of its previous Euro Escape activation. The brief was to create a fresh, spring-inspired campaign that captured a sense of escapism through Mediterranean share plates, bottomless spritzes and an immersive garden-party atmosphere, appealing to groups celebrating special occasions and social catch-ups.
Inspired by the romance and theatricality of A Midsummer Night’s Dream, the visual direction combined vibrant florals, expressive typography and a playful mix of pastel and jewel tones. The Malfy Gin partnership was integrated as a complementary element, keeping the campaign identity front and centre. The creative extended beyond promotional artwork into the wider guest experience, creating a cohesive seasonal campaign with a strong visual presence.
