Pasta Prego
A fresh take on everyday pasta.
Develop a contemporary identity that balances the quality cues of restaurant dining with the approachability and energy of a fast-casual takeaway brand.
Project Scope:
Branding | Menu Design | Signage | Social Media | Merchandise
Pasta Prego is a fast-casual takeaway pasta concept offering restaurant-quality meals at an accessible price point. The brief was to create a distinctive brand identity that bridged the gap between premium food quality and everyday convenience, positioning the brand as an approachable alternative to traditional takeaway.
The visual direction balanced a contemporary, quality-led aesthetic with a playful personality. Clean design elements and considered typography were paired with expressive details and organic shapes inspired by pasta, creating a cohesive identity that feels modern, distinctive and accessible.
